Steve Traub

Sales Manager

Steve joined the team in July 2024 and has quickly become a driving force behind our sales team energy and effort to ensure borrowers are receiving 5-star service from The Hard Money Co. 

Mike Doney

Chief Operating Officer

Mike has nearly 15 years of experience in marketing and has used his passion for technology and design to help further expand F Street’s market and brand strategies. Since joining in 2017, he has helped to redesign and revitalize our brands, creating a more interactive and user-friendly experience for our clients, investors, and guests.

Sarah Floyd

VP, Lending Services

Sarah has been with F Street since 2013 and has had a pivotal role in growing our lending operations with F Street Investments. Sarah has over 10 years of experience in real estate sales and investments and she holds a current WI Real Estate Broker’s License, as well as a Bachelor’s Degree in Interior Design.…

Scott Lurie

Scott is the founder of F Street, an investment company that includes a number of industry vertical investments, including real estate, hospitality, lending, and emerging markets. After graduating from George Washington University, Scott returned home to Milwaukee in 2004 and began investing in real estate. Since then, he’s created a number of investment-specific portfolios using…

Michelle Ayala Photo

VP, Finance

Michelle joined F Street in early 2017, bringing over 20 years of experience in accounting and a deep commitment to helping others achieve their financial goals. As the VP of Finance, she oversees loan servicing and accounting, ensuring efficient day-to-day operations and accurate financial records.  Michelle is fluent in both Spanish and English and actively…

Peter Studer

Director of Marketing

Peter is the Director of Marketing for F Street and The Hard Money Co. With 10 years of marketing experience focusing on website development, SEO, digital, and content development he is responsible for the online homes of The Hard Money Co. and other F Street brands. Peter is a graduate of the University of Wisconsin…

Kayla Babino

Admin Specialist & Repair Draw Coordinator

Kayla Babino is the Repair Draw Coordinator for The Hard Money Co. Her responsibilities include, amongst other things, the dispersal of repair funds for all active investments. Her work in executing and improving our existing processes has been instrumental in the growth of the company across the country and has supported the efforts of all…

Gerardo Martinez

Collections Specialist

Loan Processor

Jacob is a loan processor with The Hard Money Co. He is responsible for collecting documentation regarding the investment property including borrower financials, title, insurance documentation, and more.

Melanie Vander Molen

Loan Processor

Melanie is a loan processor with The Hard Money Co. She is responsible for collecting documentation regarding the investment property including borrower financials, title, insurance documentation, and more. Melanie has 2 boys that keep her busy with sports. When they’re not with her she loves to weight lift. Prior to joining F Street Group and…