Daeni Thompson

Sr. Loan Originator

Since joining The Hard Money Co., Daeni has taken charge of coordinating all of our incoming loan applications, assisting with finalizing and closing loans, and servicing all repair draw requests. Prior to joining our team, Daeni had a long career in Retail and Fashion Design. Her love for real estate and her eye for detail…

Kayla Boraca

Loan Processor

Kayla Boraca is a part of The Hard Money Co. Administration Team, overseeing our collection efforts, as well as helping our lending team with processing loan requirements. Kayla graduated in 2019 with a degree in Business Management from Northcentral Technical College, where she also worked throughout school full-time in a lending institution.

John Hewitt

Loan Originator

John is from Oconomowoc, WI and graduated from the University of Wisconsin-Madison in 2022 with a degree in Real Estate and Urban Land Economics. He is very interested in all facets of investment real estate and is always eager to learn more about the industry. Outside of real estate, John loves watching and playing sports…

Loan Originator

Max Svarz graduated from Miami University in 2016 with a BS in Marketing. He went on to join a large bank where he was a loan originator for 5 years before joining The Hard Money Co. His passions include sports, cooking, and traveling.

Mike Doney

VP, Marketing

Mike has nearly 15 years of experience in marketing and has used his passion for technology and design to help further expand F Street’s market and brand strategies. Since joining in 2017, he has helped to redesign and revitalize our brands, creating a more interactive and user-friendly experience for our clients, investors, and guests.

VP, Lending Services

Sarah has been with F Street since 2013 and has had a pivotal role in growing our lending operations with F Street Investments. Sarah has over 10 years of experience in real estate sales and investments and she holds a current WI Real Estate Broker’s License, as well as a Bachelor’s Degree in Interior Design.…

Scott Lurie

Scott is the founder of F Street, an investment company that includes a number of industry vertical investments, including real estate, hospitality, lending, and emerging markets. After graduating from George Washington University, Scott returned home to Milwaukee in 2004 and began investing in real estate. Since then, he’s created a number of investment-specific portfolios using…

Michelle Ayala Photo

VP, Loan Servicing

Michelle joined F Street in early 2017 and, with over 20 years of experience, delivers a wealth of knowledge and a sincere desire to see others succeed in reaching their financial goals. She manages all of our day-to-day financing activities, as well as our client relations initiatives with each of our partners, and ensures our…

William Reutemann

Loan Originator

Willy joined F Street in 2021 as a Loan Originator for The Hard Money Co. Before that, he spent 3 years in Project Management leading global cross-functional teams after receiving his BS in International Business from the University of Wisconsin-La Crosse. Willy’s interests include baseball, snowboarding, live music, and real estate.

Peter Studer

Marketing Manager

Peter is the Marketing Manager for F Street Group and The Hard Money Co. With nearly 10 years of marketing experience with a focus on website development, SEO, digital, and content development he is responsible for the online homes of The Hard Money Co. and other F Street brands. Peter is a graduate of the…