Good afternoon, everyone. My name is Scott with the Hard Money Co. Today, we are continuing our free webinar series. We are excited to be with you today and grateful for the opportunity to discuss how to source deals, one of the top questions we receive.
Before we get started, if you’re interested in following us on social media, it’s @HardMoneyScott or @TheHardMoneyCo on Instagram. As we discussed, this is a free webinar series. When I started in real estate 20 years ago, we didn’t have webinars, mentorships, or anyone to teach us. We had to learn on our own. I always wished I had a way to learn from someone else. This series is a way for us to give back to the real estate community, with no sales pitch or products to sell—just free education.
We’ve covered various topics in previous webinars, such as an introduction to private money, valuation and insights, tax planning, and rehab strategies. Today, we’re discussing deal sourcing, a popular topic. We also have future webinars on negotiation tactics, scope of work, financial modeling, risk management, and portfolio growth. If any of these interest you or your friends, they are available on our YouTube channel and during our live sessions for free.
The Hard Money Co. specializes in financing one- to four-family fix-and-flip properties. We focus on creating transparency, urgency, and diligence to ensure successful real estate transactions.
Twenty years ago, I had no real estate experience, no assets, and no money, but I was determined to hustle and learn how to become wealthy in real estate. My goal was to create generational wealth and sustainable cash flow. Real estate was the only platform that allowed me to achieve this. I learned to use OPM—other people’s money—to finance my ventures, which is still a key strategy for me today. This is how The Hard Money Co. was created, to provide opportunities for others to scale and grow their real estate practices using OPM.
Real estate deal sourcing requires 100% effort. When I started in 2003, I had to write 100 offers to get one deal. You need to be professional, courteous, diligent in your communication, and always be closing. Define your target market, whether it’s specific areas or property types, and create a strategy that works for you. Use every asset at your fingertips, such as online resources and data sources, to find deals.
Driving for dollars, direct mail, and networking are crucial. You need to be present in the market, talking to people, and understanding their needs. Use tools like PropStream and PropWire to find high-equity properties, absentee owners, and other motivated sellers. Build a list of potential leads and use dialers to contact them.
Wholesaling is another strategy. Understand the mechanics of wholesaling, build relationships with real estate agents, investors, property managers, lawyers, and bankers. Attend local events, meetups, and real estate groups to network and find deals. Maintain a high level of ethics and reputation.
To summarize, always make an offer. If you don’t make an offer, you have zero chance of getting the deal. Make informed offers, stick to your numbers, and avoid overbidding. Networking and using tools to source deals are essential. Drive for dollars, send direct mail, use social media, and think outside the box.
If you have any questions, feel free to ask. It’s been a pleasure to be with you this afternoon. My name is Scott with the Hard Money Co. If you found this webinar helpful, share it with friends and family. It will be available on our YouTube channel. Thank you for joining us, and good luck with your investing. Make sure you’re making smart decisions and making money. We hope to see you again in our next webinar.
